As Nigeria enters the peak of the rainy season, the National Emergency Management Agency (NEMA) has intensified its risk communication strategy in Kano State, engaging both traditional and digital media to boost flood preparedness and public safety.
On Wednesday, the Head of Operations (HOO), NEMA Kano Operations Office, Dr. Nuraddeen Abdallah continued the agency’s media engagement series on the 2026 Seasonal Climate Prediction (SCP) and Annual Flood Outlook (AFO), with a strong focus on translating early warnings into community-level action.
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During a visit to AMASCO Radio, the HOO held an extensive session with the station’s team, highlighting NEMA’s operational footprint and key interventions across Kano and neighbouring Jigawa State. The engagement underscored the agency’s growing emphasis on proactive disaster risk reduction amid increasing climate-related threats.
The discussion placed particular emphasis on the critical role of radio in reaching rural and vulnerable populations, many of whom are at heightened risk of flooding. The HOO urged the station to prioritise consistent dissemination of verified safety advisories, especially as rainfall intensifies in the coming months.
He noted that timely, accurate information remains one of the most effective tools in reducing disaster impacts, stressing that early warnings must be simplified and delivered in local languages to ensure wider understanding and response.
Beyond traditional media, the HOO also engaged social media influencers in a separate session, signalling a shift toward a more integrated communication approach.
The meeting explored how digital platforms can be leveraged to amplify early warnings, counter misinformation, and promote community awareness.
Participants were encouraged to align their messaging with verified updates from NEMA and other relevant authorities, particularly during emergency situations when misinformation can heighten panic and risk.
The engagement forms part of NEMA’s broader strategy to strengthen coordination and information flow ahead of potential flood events, as projections from the 2026 SCP and AFO indicate varying levels of flood risk across several parts of the country, including Kano State.
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